Posts tagged 2011

Kinzel reflects on wild ride

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From the Toledo Blade

SANDUSKY — As he walked the vacant midway of Cedar Point amusement park one day last week, a blustery and cold wind off Lake Erie swirling about him, Dick Kinzel suddenly turned and pointed to a boarded-up fast-food stand.

“See that place?” he said, staring at the two-story “Walking Tacos” stand. “That used to be my first office there up on the second floor. Things sure have changed.”

For Cedar Point, its parent firm, Cedar Fair LP, and especially for Mr. Kinzel, things will change again in a very large way on Jan. 3 when the 71-year-old chief executive officer retires after 39 years with the Sandusky-based amusement park company — 25 years as its top executive.

The former Toledoan, who was a vice president with the company and general manager of its Valleyfair park in Minneapolis from 1978 to to 1986, is among a handful of men to run the amusement park chain since its founding as Cedar Point amusement center in 1906.

But it was under Mr. Kinzel’s stewardship, beginning when he became chief executive officer in 1986, that Cedar Point grew from a two-park mom-and-pop operation with revenues of $100 million into the current Cedar Fair LP conglomerate of 11 amusement parks, seven water parks and five hotels, which had revenues of $1.01 billion in 2010.

Last week, Mr. Kinzel, who lives on the Cedar Point island within walking distance of the amusement park, reflected on some of his triumphs and missteps, his best and most disappointing moments, and his impressions on the company and his industry over his almost 40 years at northwest Ohio’s premiere entertainment destination.

Mr. Kinzel, who remains a ball of energy, said he’ll most miss walking around Cedar Point on a crowded day and interacting with customers.

“It’s been a way of life for a lot of years and I’m going to miss it, there’s no doubt about it,” he said. “I’ll miss just coming in and walking the parks and being with the people, walking the park with [park general manager] John Hildebrandt or the general managers, and talking about what can we do to make them better.”

As Mr. Kinzel departs, Cedar Fair is but a few years away from having changed from a limited partnership whose shareholders were mostly individuals concerned about its “distribution,” or quarterly dividend, to one now dominated by institutional investors who care more about its daily share prices and quarterly earnings.

Over the last two years, Mr. Kinzel has been in several shareholder fights with the company’s largest investor, Texas hedge funds Q Investments, over the direction of the company.

Q Investments led a shareholder fight that eventually stripped Mr. Kinzel of the title of company chairman, which he held from 2003 to 2011.

Mr. Kinzel said he won’t miss dealing with Wall Street. “I much more prefer dealing with the retail base and having the shareholders in here. … we used to have shareholders just come in and say hello, and we sort of lost some of that,” he said.

Nowadays, “You have to deal with the bankers more than you just deal with what you like to do. You have to figure that I went for 23 years and we never needed a financial banker in here because we paid for all our capital out of cash flow and we paid the distributions. And we were only leveraged about three times.

“It was smooth sailing for 23 years,” he said.

But Mr. Kinzel admits that he is partly responsible for the de-emphasis of small investors — prior to 2006, 80 percent of Cedar Fair’s shares were held by individuals, but now 55 percent of its shares are held by large institutional investors — because of the $1.2 billion acquisition of Paramount Parks that he engineered in 2006.

The deal added five amusement parks to Cedar Fair’s portfolio and took its annual revenues from $569 million to $1 billion.

History, Mr. Kinzel said, is likely to prove the Paramount acquisition his biggest achievement as chairman and CEO.

“That’s probably the thing I’m proudest of, making that acquisition,” he said. “They put it up for bid for auction, and we bid on it. We paid a very high price … but we knew there were five great parks in five strategic geographic locations.”

However, Cedar Fair struggled with a high debt load for three years after the acquisition, forcing it to consider being acquired by private equity group Apollo Global Management LLC of New York. The $2.4 billion deal eventually was called off after shareholders indicated they would not approve the sale.

Looking back, Mr. Kinzel said that if he could do one thing differently with the Paramount deal, “I wish we could have … done a public offering for the stock instead of trying to pay off the debt out of cash flow. That’s what sort of got us in trouble with the banks, is when the recession hit and we couldn’t come back,” he said.

Trying to absorb the debt of the deal left the company weakened, and it was forced to suspend its dividend, a move dictated by loan agreements, but one that cost it goodwill with its smaller shareholders. Many small shareholders sold their stock as a result, and it was snapped up by institutional investors intently interested in the company’s financial bottom line.

“In hindsight, I’d do it all again … but I certainly would do an offering for [new shares] to get that debt down,” Mr. Kinzel said.

Mr. Kinzel’s other strategic regret is letting the opportunity to buy Kings Island near Cincinnati get away in 2000. The company acquired Kings Island in 2006 in the Paramount deal, but Cedar Fair could have had it six years earlier at a lower price. A $40 million tax liability on top of the sale price killed the sale to Cedar Fair in 2000, he said.

“Kings Island, that was always my favorite park outside of the Cedar Fair system. It opened in 1972, the year I started at Cedar Point, so we knew the park, and I visited it just about every year just to see what they were doing,” Mr. Kinzel said.

With retirement just days away, the CEO said he is “real proud” of Cedar Fair’s financial position as he leaves. “If you look at our projections, our forecast for this year, we’re going to leave the company with record projected revenues, record attendance, and projected record [earnings before interest, taxes, depreciation, and amortization]. So I’m real pleased. It’s a nice way to go out.”

A known name

Mr. Kinzel also is most proud of the fact that Cedar Fair went from a regional company to an international brand under his watch. One of the company’s most successful parks now is its Canada’s Wonderland in Toronto, and every year Cedar Point is visited by coaster enthusiasts from several continents eager to try its world-renowned collection of roller coasters.

“We put in the first 200-foot, 300-foot, and 400-foot coasters and I think our capital [expenditures] plan, our five-year plan for all these years has been good. It’s kept attendance coming and revenues increasing every year,” he said.

“It’s sort of nice to be the trendsetter in some things, and certainly Cedar Point is known for the roller coasters. To be voted the No. 1 amusement park for the last 14 years, most of that is attributable to not only the cleanliness and our employees but also to putting in those major attractions,” Mr. Kinzel said.

“You know, it’s always been a surprise to me that when we put in the Magnum XL-200 [in 1989], no one followed through with a big coaster like that,” he said. “Then we put in the 300-foot coaster. Then we put in a 400-foot coaster, and Six Flags did match us. They modeled theirs after that one, but other than that, no one’s really modeled the success we’ve had with the big steel coasters.”

While coaster enthusiasts view Mr. Kinzel as the main architect of Cedar Point’s collection of 17 roller coasters, Mr. Kinzel said he didn’t set out to make the park the “coaster capital.”

“I was basically just doing my job — you do what you do to draw attendance, to bring attendance into the park,” he said. But building the Magnum in 1989 “just changed the whole environment of what Cedar Point was,” Mr. Kinzel said.

“All of a sudden Cedar Point was the coaster capital of the world, and John Hildebrandt, who is now the general manager of Cedar Point, was vice president of marketing then, and he took that and ran with it and helped build the brand,” he said.

Scariest moment

The launch of the Magnum XL-200 also gave Mr. Kinzel his most memorable — albeit scariest — moment in 39 years at Cedar Fair.

“When we opened the [310-foot high] Millennium Force in 2000, that thing, they ran it for a month before they’d let anybody on it,” Mr. Kinzel said. “But with the Magnum XL-200, it was the Saturday before the park opened and we were on the platform. And they sent the first train around — one time around! — and somebody said, ‘Let’s go,’ and we hopped in the front seat and we went up that crazy hill.

“Coming in, the brakes weren’t on in the station. You know how you come around and you come back into that station and there’s a set of brakes there? None of those brakes were hooked up and we didn’t know it,” Mr. Kinzel said.

“So we went screaming into the station. Nobody was hurt or anything but that was a real exciting day,” Mr. Kinzel said, laughing at the memory. “You know what though? I knew we had the best ride in the world at that point. I got off that ride saying ‘We got a winner’ because … I had ridden all the coasters and there was nothing like Magnum XL-200 when that was put in. Needless to say, after that day, we run [coasters] for months before we’ll let anyone on one,” he added.

Another coaster, Cedar Point’s Disaster Transport, a lightly regarded ride by coaster enthusiasts, gave Mr. Kinzel his worst moment over the decades.

Built as an outdoor “bobsled” coaster, the family-friendly attraction was later converted to an indoor space-themed ride by Mr. Kinzel. “The story I always tell about it is we had a dog ride and we took a dog ride and put a cover on it,” he said.

“We had a board meeting on opening day and I had the board out there and some guy came right up to me with his little kid and said, ‘You named that right. That’s a disaster.’ And he just walked away,” Mr. Kinzel said. “What can you say?”

Attractive target

Over his 25 years as CEO, Mr. Kinzel has been involved in several major Cedar Fair acquisitions. But during his years with the company, Mr. Kinzel said, Cedar Fair itself often was an acquisition target, more so than is known.

“We’ve been courted — while I’ve been at Cedar Point — many times. By Taft Broadcasting, right after they built Kings Island, Marriott tried to buy us twice, and Anheuser-Busch wanted us. Up until we went public [in 1987] there were a lot of people courting us,” Mr. Kinzel said.

“Marriott was going to build three parks with us, and they ultimately built two of them. They didn’t buy us, but they hired a lot of our people. Thirty-two people from Cedar Point went to the Chicago [Great America] park alone,” Mr. Kinzel said.

“That’s when [former CEO Robert] Munger decided to promote from within and not go outside to rebuild his team. That’s what gave me my big break. Well, actually, Marriott gave me my big break I guess,” he said.

As he heads into retirement, Mr. Kinzel said he plans to see what people who don’t work throughout a summer do. For starters, he bought golf clubs and plans to try the game.

“I’ve always wanted to go to the Grand Canyon, and I hope I can go there in September. I’m going on a cruise in February, and I’m just going to do stuff where I don’t have a calendar,” he said.

“I’ve never had a Labor Day or a Fourth of July or a Memorial Day off in my life, or at least in the last 40 years,” he said. “I’ve never had a summer vacation … but that’s just part of our policy. You have to be here.”

But now that his successor, former Disney Co. executive Matt Ouimet, will be the person walking the midway, Mr. Kinzel said he feels good about the future.

“I’ve been asked to be on a couple of projects from a civic standpoint but I’ve been telling everybody I just want to take six months to a year just to not do anything. I’ve been wound up tighter than a $2 clock and I just want to unwind a little bit for six months to a year,” he said.

Screamworks Master Skull

HalloWeekends at Cedar Point closes this weekend

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Cedar Point Press Release

SANDUSKY, Ohio, Oct. 24, 2011 — Summertime fun will officially end on Sunday (Oct. 30) when HalloWeekends at Cedar Point will close for the season.

This will be the last weekend to enjoy the park’s roller coasters and the fun and frights of HalloWeekends.

During HalloWeekends, the park combines its vast assortment of rides with dozens of Halloween attractions that range from scary fright zones and haunted houses to live entertainment and children’s attractions that include the Monster Midway Invasion Celebration parade (4 p.m. on Saturday and Sunday afternoon), the Magical House on Boo Hill, the Hay Bale Maze and a sleeping ogre.

Screamworks Master Skull

With two new fright zones, Blood on the Bayou, featuring zombies and a self-taught butcher, and Screamworks that is inhabited by creatures donning gas masks and goggles, HalloWeekends has more haunted attractions than ever before!

Guests interested in frights can find their fill all weekend long. All of the haunted attractions are ready to scare each night. Plus, the park’s rides and roller coasters will be in operation from open to close. (On Friday night, there will be a reduced ride offering.)

There are also several ways to save money on a visit to the park. A four-pack of tickets can be purchased online for only $156, a savings of nearly $11 per ticket. Seecedarpoint.com for all of the details. (Tickets must be purchased in advance online.)

Plus, Sunday (Oct. 30) is also the last day of the park’s Climbing to a Million contest when current and new Facebook fans of Cedar Point will be able to receive a $10 discount on admission to the park ($39.99 per person) by downloading and printing a special voucher from Facebook and redeeming it at Cedar Point.

There is also still time to save money on summer fun for next year. Cedar Point Season Passes and Cedar Fair Platinum Passes for 2012 are now on sale for the lowest rate available through the end of the weekend. See cedarpoint.com for great ways to save!

On Friday, Cedar Point will be open from 6 p.m. to midnight; noon to midnight on Saturday; and noon to 9 p.m. on Sunday.

For more information about HalloWeekends at Cedar Point, please visithalloweekends.com or call the park’s General Information Line at 419.627.2350.

Climbing to a Million Likes

Fun for Facebook fans as Cedar Point climbs to a million likes

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Climbing to a Million Likes

Cedar Point Press Release

SANDUSKY, Ohio, Oct. 5, 2011 — If you “like” Cedar Point on Facebook, the Sandusky, Ohio, amusement park/resort has some money-saving deals and lots of fun waiting for you on Sundays at the park through the end of October.

Beginning this Sunday, Oct. 9 and all Sundays through Oct. 30, Cedar Point will be hosting the Climbing to a Million contest when current and new Facebook fans of Cedar Point will be able to receive a $10 discount on admission to the park ($39.99 per person) by downloading and printing a special voucher from Facebook and redeeming it at Cedar Point on any Sunday in October.

There is even more fun and prizes to be had for Facebook fans on Sundays at the park.

On all Sundays in October, all Facebook fans at Cedar Point will receive a specially designed Facebook sticker. If a Facebook fan is spotted by an official fan-finder (only on Sundays), those Facebook fans could win valuable prizes such as complimentary merchandise, food or front-of-the-line privileges on a favorite ride.

And when the park reaches one million fans (before or after the season), a special fan will win the Ultimate Opening Day Experience that includes complimentary tickets to the park on Opening Day 2012, the first ride of the season on your favorite ride, plus tours and more. Plus, all Facebook fans will be able to unlock a special prize when the park reaches one million Facebook fans. To enter the Climbing to a Million contest, please visit facebook.com/cedarpoint.

During HalloWeekends, there is fun for guests of all ages that includes more than 70 rides, including 16 roller coasters, and a variety of Halloween attractions.

With 10 haunted attractions, HalloWeekends has more creatures and spooky areas than ever before. This fall, Screamworks on the Frontier Trail and Blood on the Bayou, located in a wooded area along the lagoon, add to the screams.

HalloWeekends also has gypsy fortune-tellers, dancing monsters on the midway, two new shows and the Monster Midway Invasion Celebration parade that features floats, marching bands and dozens of strange-looking creatures.

HalloWeekends at Cedar Point will be held Friday nights, Saturdays and Sundays through Oct. 28-30. Cedar Point will be open 6 p.m. to midnight on Friday nights (only a portion of the park is open); noon to midnight on Saturdays; and noon to 9 p.m. Sundays. This Sunday, Oct. 9, the park will be open from 10 a.m. to 10 p.m.

For more information about the Climbing to a Million contest, please “like” Cedar Point on Facebook.com or follow us on Twitter. For additional information on HalloWeekends at Cedar Point, please visit cedarpoint.com or call the park’s General Information Line at 419.627.2350.

HalloWeekends at Cedar Point: Fun, Food and Firefighters, Too

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Cedar Point Press Release

SANDUSKY, Ohio, – Frights, fun, mouth-watering food and a firefighters competition are just some of this weekend’s activities during HalloWeekends at Cedar Point.

In addition to challenging Cedar Point’s rides and roller coasters, guests of all ages at the Sandusky, Ohio, amusement park/resort will also be able to enjoy a variety of Halloween attractions that range from encounters with ghastly creatures to friendly monsters who dance on the midway.

With two new fright zones, HalloWeekends now features 10 haunted attractions. This fall, Screamworks on the Frontier Trail and Blood on the Bayou, located in a wooded area along the lagoon, add to the screams.

HalloWeekends also has two new shows (The Edge of Madness – Six Feet Under and Dr. Cleaver in the Clink). Plus, the Monster Midway Invasion Celebration, a parade that strolls down the main midway at 4 p.m. on Saturdays and Sundays, has several new floats and dozens of strange-looking characters.

In the middle of the park, the sleeping ogre who talks and recites poetry is also a crowd-pleaser.

Not to be outdone, G. A. Boeckling’s Eerie Estate, one of four haunted houses at HalloWeekends, is adding a new service. In addition to the Boeckling’s Banquet that offers a fine-dining experience on Fridays (5:30 p.m.) and Saturdays (12:30 p.m.), the ghostly mansion will now serve a Boeckling’s Brunch on Sundays at 12:30 p.m. (excluding Oct. 16 when the Boeckling’s Banquet meal will be served).

Served buffet-style, Boeckling’s Brunch will include eggs, breakfast meats, pastries, potatoes, rice, vegetable medley, carved prime rib, signature dessert, beverages and mimosa for only $49.99 including tax and gratuity. Price does not include admission to the park. Reservations required. (Visit cedarpoint.com for more information.)

Next door in the Soak City parking lot located adjacent to the park, the first Scott Safety Firefighter Combat Challenge will be held on Friday, Sept. 30 and Saturday, Oct. 1.

More than 100 firefighters will participate in the competition that includes climbing stairs, carrying a rescue manikin and dragging a fire hose – all while wearing full firefighting gear. There will also be a kids’ event on Saturday. The activities will begin at 5 p.m. on Friday (Sept. 30) and 9 a.m. on Saturday (Oct. 1). Admission to Cedar Point is not required but a parking fee will be collected.

HalloWeekends at Cedar Point will be held Friday nights, Saturdays and Sundays through Oct. 28-30. Cedar Point will be open 6 p.m. to midnight on Friday nights (only a portion of the park is open); noon to midnight on Saturdays; and noon to 9 p.m. Sundays. (On Sunday, Oct. 9, the park will be open from 10 a.m. to 10 p.m.) For more information, including attractions, entertainment and hours of operation, please visit halloweekends.com or call the park’s General Information Line at 419.627.2350.

Cedar Point Golden Ticket 2011

Cedar Point named Best Amusement Park in the World

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Cedar Point Golden Ticket 2011

Cedar Point Press Release

SANDUSKY, Ohio – For the 14th consecutive year, Cedar Point amusement park/resort in Sandusky, Ohio, was named as the “Best Amusement Park in the World” in the prestigious Golden Ticket Awards presented annually by Amusement Today newspaper.

Cedar Point also received another very special award as Dick Kinzel, CEO of Cedar Fair Entertainment Company that owns operates Cedar Point and 10 other amusement parks, was selected to become a member of the Legends Series as the 2011 Publisher’s Pick that recognizes the top examples of dedication, leadership and achievement in the amusement industry.

These announcements were made late Saturday afternoon, Sept. 17, during a special ceremony held at Holiday World amusement park in Santa Claus, Ind.

The Golden Ticket Awards are given to the highest-rated parks in approximately two dozen categories as determined by a panel of experienced amusement park fans from around the world. Headquartered in Arlington, Texas, Amusement Today is an international publication that covers amusement and waterpark news and trends.

“Dick Kinzel has been instrumental in the growth and success of the Cedar Fair family of parks,” said Gary Slade, publisher and editor-in-chief of Amusement Today. “Because of his leadership, Cedar Fair maintained stability during a very tumultuous period for the amusement park industry. He started, he continued and he won the Coaster Wars. His vision for family entertainment has made him a legend in the industry.”

In addition to winning the highly coveted award for the world’s best amusement park, Cedar Point’s Millennium Force roller coaster was also named as the “Best Steel Roller Coaster” for the second consecutive year and the sixth time since its introduction in 2000.

“This is a very special day for us,” said John Hildebrandt, vice president and general manager of Cedar Point. “Not only is our park and our roller coaster named as the best in the world, but Dick Kinzel, who has been a mentor and trusted friend to many of us in the industry, has been recognized for his many achievements. It is a very proud moment.”

Millennium Force had lots of company in the “Best Steel Roller Coaster” category, with two other Cedar Point coasters rated in the Top Ten and another pair ranked in the Top 25. The Top Thrill Dragster (9th) that stands 42-stories tall and perennial favorite Magnum Xl-200 (10th) were the park’s two other Top Ten finalists while the Raptor inverted roller coaster was ranked 18th and the twisting Maverick captured the 21st spot.

Located on the shores of Lake Erie, Cedar Point is one of the most popular family vacation destinations in the country. With 75 rides, including 17 roller coasters, the park has more rides than any park in the world. Built in 1870, Cedar Point is the second oldest amusement park in North America.

Cedar Point is now open for HalloWeekends 15, a family fall festival of fun and frights, Friday nights, Saturdays and Sundays, Sept. 16-18 through Oct. 28-30.

For more information, please visit the park’s website at cedarpoint.com or call Cedar Point’s General Information Line at 419.627.2350.

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