Cedar Fair teams up with MTV Games for “Rock Band™, Live”
Cedar Fair Press Release
SANDUSKY, OHIO, March 2, 2010 – Cedar Fair Entertainment Company (NYSE: FUN), a publicly traded leader in regional amusement parks, water parks, vacation resorts and entertainment, has announced a summer-long, multi-dimensional partnership with MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B) and the leading publisher of interactive music gaming worldwide.
An all-new interactive experience, called “Rock Band™, Live,” will pile into the tour bus and travel across nine Cedar Fair parks this summer. In addition, a summer-long version of the show will blast the speakers at Canada’s Wonderland near Toronto and the Company’s flagship park, Cedar Point in Sandusky.
The high-energy, concert-like stage show features talented singers from across North America. But the cast will be missing one key piece of the show – YOU!
Prior to each show, guests will have the unique opportunity to engage and play the Rock Band™ video game and compete against their “band mates.” Guests will compete playing the guitar, bass and drums gaming accessories. The rockers with the top score will be invited on stage during the live show to play Rock Band songs (on Rock Band instruments) along with the live singers. (The winners will play on a gaming accessory with the singers.)
The show will feature numerous songs straight from the Rock Band video games ranging from classic to contemporary rock.
“We’re extremely excited to merge the popular Rock Band video game with a unique, interactive live show for our guests this summer,” said Jack Falfas, chief operating officer for Cedar Fair. “Rock Band is a pop culture phenomenon and we know families have enjoyed playing the game together at home. But now it’s time for them to take it to the next level – on stage at one of our parks in front of a live audience.”
Christina Glorioso, vice president of marketing partnerships for MTV Games added, “We are very excited for Rock Band to contribute to the fun at Cedar Fair parks this summer. Music fans of all ages will have an opportunity to either rock out themselves or sit back and enjoy watching other park-goers transform into rock stars on stage!”
The “Rock Band™, Live” tour will kick off Memorial Day weekend at Dorney Park in Allentown, Pennsylvania and will travel to the Company’s other parks throughout the summer. The summer-long shows at Canada’s Wonderland and Cedar Point will kick off in May and June, respectively.
“Rock Band™, Live” is a collaboration between Cedar Fair Entertainment Company, MTV Games and RWS & Associates, a full service entertainment firm that provides custom-produced world-class events and live shows worldwide.
RWS will hold private auditions for the touring show on Thursday, March 4 at Ripley Grier Studios, 520 8th Ave (16th Floor) between 36th and 37th Streets (Press Room: 17B) in New York City. Auditions are open from 10 a.m. until 6 p.m. Media representatives are invited to attend to learn more about the show, view story boards and concepts and speak with show representatives. For more information, or to inquire about an interview opportunity, please call 212.391.1795, ext. 26.
A workshop preview of the show will be held in April for invited guests and media representatives. Details on this event will be released at a later date.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.
About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.
About RWS & Associates
RWS & Associates is an Emmy®-Award-winning full service entertainment firm headquartered in New York City. RWS provides high quality, custom-designed and pre-packaged entertainment throughout the world in theme parks, resorts, shopping centers and more.
About Cedar Fair Entertainment Company
Cedar Fair Entertainment Company (NYSE: “FUN”) is a publicly traded partnership headquartered in Sandusky, Ohio. The Partnership, which owns and operates eleven amusement parks, six outdoor water parks, one indoor water park and six hotels, is one of the largest regional amusement park operators in the world. Its parks are located in Ohio, California, North Carolina, Virginia / District of Columbia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been voted the “Best Amusement Park in the World” for twelve consecutive years in a prestigious annual poll conducted by Amusement Today newspaper.