Category Archives: Basic Blogs

2010 Park Preview

With one week left to opening day, we thought that we would give you a little peek as to what you’re going to see on opening day. Let’s first start at the very beginning of the point, the entrance sign with its new Shoot the Rapids banners…

…the new look to the buses to match their, and other Cedar Fair parks, “Fun and Only” ad campaign…

…I think something is missing, oh wait, it’s the Demon Drop that’s missing…

…entrance with videos screens already running…

…and finally the new Shoot the Rapids cover for the ticket booths…

Thanks to @thelostcoaster, @coasterhq, and @pointbuzz who made this update possible.  We hoped you enjoyed this update and there are only SEVEN DAYS LEFT!

“Rock Band®, Live” prepares for national tour

Cedar Fair Press Release

SANDUSKY, OHIO, APRIL 13, 2010 – Cedar Fair Entertainment Company (NYSE: FUN), a publicly traded leader in regional amusement parks, water parks, vacation resorts and entertainment, is gearing up for one of the most anticipated North American summer music tours.

Cedar Fair, along with MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), will present the “Rock Band®, Live” tour and show at 10 of its parks across the United States and Canada beginning in May.

Members of the media are invited to attend an exclusive sneak peek of the show in New York on Thursday and Friday, April 22 and 23. This “workshop session” will be held at the New 42nd Street Studios with performances starting at 1 p.m. each day.

During the workshop, invited Rock Band fans and special guests will see portions of the actual show and have the opportunity to comment and offer feedback to show producers. Performers, representatives from Cedar Fair, MTV Games and RWS & Associates will be available for interviews. For more information or to RSVP to this special event, please call Tony Clark at 419.627.2225.

So what is “Rock Band, Live”? This unique show combines the high-energy game play action of the popular Rock Band® video games with talented live singers from all over the country. Park guests will even have the opportunity to practice the Rock Band video game prior to each show for a chance to play the game (as the back-up band for the park performers) on stage in front of hundreds of adoring fans.

“Rock Band, Live” is a collaboration between Cedar Fair, MTV Games and RWS & Associates, a full-service entertainment firm that provides custom-produced world-class events and live shows worldwide.

Guests can rock out to two summer-long shows at Cedar Point in Sandusky and Canada’s Wonderland near Toronto. These shows will run June 5 – August 22 and May 29 – September 6, respectively.

Cedar Fair has also announced the “Rock Band, Live” national tour schedule. Exact show dates and times subject to change. See park Web sites for detailed schedules.

May 28 – 31 — Dorney Park in Allentown, Pa.
June 3 – 13 — Kings Island in Cincinnati, Ohio
June 17 – 27 — Valleyfair in Shakopee, Minn.
July 1 – 11 — Carowinds in Charlotte, N.C.
July 15 – 18 — Worlds of Fun in Kansas City, Mo.
July 23 – August 1 — California’s Great America in Santa Clara, Calif.
August 5 – 15 — Knott’s Berry Farm in Buena Park, Calif.
August 20 – 29 — Kings Dominion in Doswell, Va.

“This show is really going to raise the bar on family entertainment,” said Charles Bradshaw, vice president of live entertainment for Cedar Fair. “It’s unlike anything we’ve ever done at our parks. Not only can families enjoy a great live show, but they now have the chance to be a part of it with the help of the Rock Band video game. It’s literally going to rock!”

For more information on the “Rock Band, Live” show, the national tour and the summer-long shows at Cedar Point and Canada’s Wonderland, visit cedarfair.com/rockbandlive.

About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.

About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About RWS & Associates
RWS & Associates is an Emmy®-Award-winning full service entertainment firm headquartered in New York City. RWS provides high quality, custom-designed and pre-packaged entertainment throughout the world in theme parks, resorts, shopping centers and more.

About Cedar Fair Entertainment Company
Cedar Fair Entertainment Company (NYSE: FUN) is a publicly traded partnership headquartered in Sandusky, Ohio. The Partnership, which owns and operates eleven amusement parks, six outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement park operators in the world. Its parks are located in Ohio, California, North Carolina, Virginia / District of Columbia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been voted the “Best Amusement Park in the World” for twelve consecutive years in a prestigious annual poll conducted by Amusement Today newspaper.

New options allow Cedar Fair to fight hostile takeover

From the Sandusky Register

SANDUSKY

Apollo’s takeover bid may be gone, but Cedar Fair officials already are preparing for another possible takeover attempt.

The amusement park chain has prepared a poison pill to feed any would-be predator trying to gobble up the company in a hostile takeover bid.

The company filed the poisonous rights plan this week.

It was created “to ensure that all unitholders receive fair and equitable treatment in the event of any hostile takeover attempt to gain control of the company,” Cedar Fair leaders explained in a news release.

Cedar Fair filed documents with the Securities and Exchange Commission explaining the rights plan would be triggered if any company acquired 20 percent of more of Cedar Fair’s outstanding units. The plan has several provisions designed to make it harder to take over Cedar Fair against the wishes of the company’s management.

Under one scenario, for example, each current unitholder would have the right to buy $20 worth of additional units for each unit the investor owns, at a price that’s essentially a two-for-one deal.

“Assuming a value of $10 per unit at such time, the holder of each valid right would be entitled to purchase four units for $20,” the document states.

Adding more units would dilute the ownership of the company attempting the takeover.

Such poison pill options are rarely exercised. The point is to force any company trying to take over Cedar Fair to negotiatiate with the company.

The provision also buys Cedar Fair time to consider its options as it attempts to deal with $1.6 billion of debt, said Jeremy Jacobs, a Cedar Fair spokesman.

“The company is aware that the credit markets seem to be improving and it’s talking with its banks in that context to see how they can address the capital structure to the benefit of unitholders,” Jacobs said.

Cedar Fair carries $1.54 billion of term debt, $640 million that matures in 2012 and $900 million that matures in 2014, said Stacy Frole, director of investor relations for Cedar Fair.

“The rights plan was not adopted in response to any specific effort to acquire control in the company,” Frole said.

Texas investment banker Geoffrey Raynor holds about 18 percent of Cedar Fair’s outstanding units, much of them through Raynor’s company, Q Funding.

On Tuesday, the same day the Apollo and Cedar Fair deal fell through, Q Funding filed an SEC document stating that it had been approached by “certain holding company bondholders” to discuss the possibility of merging Cedar Fair with Six Flags.

“It became apparent … that these holding company bondholders were likely going to control Six Flags, Inc. and, since then, there have not been any additional conversations with such bondholders,” the document said.

The document didn’t identify the bondholders and a spokesman for Q Funding declined comment.

The Reuters news agency has reported that a group led by Stark Investments is poised to take control of Six Flags under a new restructuring plan filed by the bankrupt company.

The speculation about Six Flags and Cedar Fair hasn’t hurt Cedar Fair’s unit price. The closing price Wednesday was $12.87, up 50 cents from the closing price the day before.

Cedar Fair and Affiliates of Apollo Global Management Mutually Terminate Merger Agreement

Cedar Fair Press Release

SANDUSKY, Ohio, April 6, 2010 – Cedar Fair Entertainment Company (the “Company”) (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, today announced that it and affiliates of Apollo Global Management, a leading global alternative asset manager, have mutually agreed to terminate the previously announced definitive merger agreement.

Consistent with the terms of the agreement, Cedar Fair will pay Apollo $6.5 million to reimburse Apollo for certain expenses incurred in connection with the transaction. In addition, both parties will release each other from all obligations with respect to the proposed merger transaction as well as from any claims arising out of or relating to the merger agreement.

As a result of the termination of the merger agreement, the Special Meeting of Unitholders to be held on April 8, 2010 has been cancelled. The Company will hold its 2010 Annual Meeting of Unitholders on Monday, June 7, 2010, for unitholders of record as of April 23, 2010.

Dick Kinzel, chairman, president and chief executive officer of the Company, said, “The Board has heard from Cedar Fair unitholders and it is apparent that the merger transaction does not have the required level of investor support. We are honored and excited by the opportunity to continue to manage and operate Cedar Fair as a public company and to provide our guests with an outstanding experience.

“Our 2010 operating season is upon us, and we have already introduced major new attractions at two of our parks. Intimidator305, a 305-foot-tall roller coaster at Kings Dominion, and Intimidator, a 232-foot-tall roller coaster at Carowinds, both had very successful opening days. We hope to continue this momentum across the rest of our properties and throughout the operating season. As we execute on our business objectives, we will also be evaluating next steps to address our capital structure. The Board and management team remain committed to acting in the best interests of all Cedar Fair unitholders. We appreciate the feedback that we have received from unitholders as well as Apollo’s interest in Cedar Fair and their cooperation and professionalism throughout the process.”

In order to allow adequate time to evaluate all options, a unitholder rights plan (the “Rights Plan”) has been adopted. The Rights Plan is designed to enable all unitholders to realize the long-term value of their investment in the Company and to ensure that all unitholders receive fair and equal treatment in the event of any hostile attempt to gain control of the Company. The Rights Plan is not designed to prevent transactions that treat all Cedar Fair unitholders fairly.

Under the plan, the rights will initially trade together with the Company’s units and will not be exercisable. The rights will generally become exercisable after a person or group becomes a beneficial owner of 20% or more of the Company’s units. The rights will expire on April 5, 2013, unless earlier redeemed, exchanged, or amended.

The Rights Plan was not adopted in response to any specific effort to acquire control of the Company, but as an appropriate preventative measure to ensure all unitholders are protected while the board of directors considers next steps. A copy of the merger termination agreement and the Rights Plan have been filed with the Securities and Exchange Commission and can also be found on the Company’s website at www.cedarfair.com/ir/financial/sec.

About Cedar Fair

Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Amusement parks in the Company’s northern region include two in Ohio: Cedar Point, consistently voted “Best Amusement Park in the World” in Amusement Today polls and Kings Island; as well as Canada’s Wonderland, near Toronto; Dorney Park, PA; Valleyfair, MN; and Michigan’s Adventure, MI. In the southern region are Kings Dominion, VA; Carowinds, NC; and Worlds of Fun, MO. Western parks in California include: Knott’s Berry Farm; California’s Great America; and Gilroy Gardens, which is managed under contract.

Forward Looking Statements

Some of the statements contained in this news release may constitute “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995, including statements as to Cedar Fair L.P.’s expectations, beliefs and strategies regarding the future. These forward-looking statements may involve risks and uncertainties that are difficult to predict, may be beyond the Company’s control and could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Important factors could adversely affect the Company’s future financial performance and cause actual results to differ materially from the Company’s expectations, including general economic conditions, competition for consumer leisure time and spending, adverse weather conditions, unanticipated construction delays and the risk factors discussed from time to time by the Company in reports filed with the Securities and Exchange Commission (the “SEC”). Additional information on risk factors that may affect the business and financial results of the Company can be found in the Company’s Annual Report on Form 10-K and in the filings of the Company made from time to time with the SEC. The Company undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.

Roller-coaster year for amusement industry may head uphill, analyst says

From the Sandusky Register

SANDUSKY

The amusement park industry’s roller coaster ride is on the upswing, an analyst says.

Theme park revenues fell in 2009, but revenues in the industry should rise 1.7 percent in 2010, predicts Nima Samadi, an industry analyst at IBISWorld, a market research company based in Los Angeles.

Samadi said Friday his forecast of an upswing definitely applies to Cedar Fair.

“It’s a company that’s been a real cash flow generator in the past,” he said. “It’s definitely a company that has the potential to remain profitable in the future.”

Samadi said his forecast for an amusement park revival assumes the travel business will get better and the economy will recover.

Stacy Frole, director of investor relations for Cedar Fair, Cedar Point’s parent company, said Cedar Fair also is expecting better days ahead. She pointed to forecasts in the proxy statement the company issued earlier this year.

Cedar Fair reported on Feb. 11 that it had a rough year in 2009, with net revenues of $916.1 million, down from $996.2 million in 2008.

EBITDA — earnings before interest, taxes, depreciation and amortization, the company’s favorite metric — fell 15.7 percent, from $355.9 million to $299.9 million.

Cedar Fair didn’t provide guidance to analysts last year and hasn’t announced plans to do so this year.

But in its definitive proxy statement, filed Feb. 10 to make its case for the sale to Apollo Global Management, Cedar Fair revealed the four-year financial forecast it shared last year with Apollo officials.

The company projected revenues of $966.6 million in 2010, $988.2 million in 2011, $1,012.2 million in 2012 and $1,036 million in 2013. EBITDA also will steadily rise, the company forecast on page 58 of the proxy statement.

Samadi remarked that major amusement park chains have been acquisition targets. He noted that Apollo Global Management is trying to acquire Cedar Fair and that Apollo reportedly also is interested in buying the bankrupt Six Flags chain.

It might make sense for Apollo to buy both amusement park chains and achieve economies of scale by merging the two, Samadi said.

A special meeting to decide whether to approve Apollo’s takeover of Cedar Fair has been rescheduled for April 8.

The Blackstone Group, a private equity company similar to Apollo, bought Busch Entertainment Corp. and Comcast bought NBC Universal.

“Industry players have been a prime private equity target due to the massive amount of debt the industry had acquired over the last decade,” Samadi said.

“Major players have overpaid in the past to acquire regional players and increase their market share. But despite the cyclical downturn in revenue, private equity firms can still reap the benefits from these relatively stable cash producers in the long-term.”

Cedar Fair executives have explained that Apollo’s acquisition with the company will help Cedar Fair deal with about $1.6 billion of debt. Cedar Fair acquired much of that debt in 2006, when the company bought the Paramount theme parks chain.