Category Archives: Basic Blogs

Cedar Fair is “Coasting For Kids”

Cedar Fair Press Release

SANDUSKY, Ohio – The thrill of a roller coaster ride will have a whole lot more meaning on Thursday, July 29 when Cedar Fair Entertainment Company’s (NYSE: FUN) eleven amusement parks host “Coasting For Kids 2010” to raise money for Give Kids The World Village, the nonprofit organization that provides weeklong vacations to children with life-threatening illnesses and their families.

The fun-filled event is a company-wide effort. Park fans and coaster enthusiasts alike will enjoy a day filled with riding the coolest roller coasters at their favorite park over and over again. Featured rides include Gemini at Cedar Point, Shivering Timbers at Michigan’s Adventure, Jaguar at Knott’s Berry Farm and the Racer at Kings Island, with rides at the other seven parks to be announced soon. All participants are encouraged to raise at least $50 for Give Kids The World to take part – with prizes going to the top three fundraisers at each park.

All participants will receive complimentary admission to the park of their choice, a “Coasting For Kids” t-shirt and unlimited rides on the event’s featured attraction. Each participating park will also offer additional event perks unique to their location.

“Cedar Fair has been proud to partner with Give Kids The World for many years,” said Lee Ann Alexakos, Vice President Marketing and Advertising, Cedar Fair Entertainment Company. “’Coasting For Kids’ is the perfect way for our guests to enjoy our parks – and help children with life-threatening illnesses.”

“We are so excited to work with Cedar Fair,” echoed Give Kids The World President, Pamela Landwirth. “We had such fun at the inaugural event at Cedar Point last year, and are looking forward to this nationwide coaster marathon at all eleven locations this year. This tremendous support for Give Kids The World will help us continue to make dreams come true for children who need it most.”

“Coasting For Kids” will take place at Cedar Point, OH; Kings Island, OH; Canada’s Wonderland, Ontario, Canada; Dorney Park, PA; Valleyfair, MN; Michigan’s Adventure, MI; Kings Dominion, VA; Carowinds, NC; Worlds of Fun, MO; Knott’s Berry Farm CA; and California’s Great America, CA. Anyone who is interested in participating can go to www.firstgiving.com/gktw, click “register for an event” and pick the park they wish to attend and take part at. All participants must raise at least $50 by Wednesday, July 28 to take part in the event on July 29. Space at each park is limited. To learn more, interested participants can call Give Kids The World at 407.396.1114 ext. 4504 or email dream@gktw.org or log on to www.gktw.org.

Cedar Fair Entertainment Company

Cedar Fair Entertainment Company (NYSE: “FUN”) is a publicly traded partnership headquartered in Sandusky, Ohio. The Company, which owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement park operators in the world. Its parks are located in Ohio, California, North Carolina, Virginia / District of Columbia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been consistently voted the “Best Amusement Park in the World” in a prestigious annual poll conducted by Amusement Today newspaper.

Give Kids The World

Give Kids The World Village (GKTW) is a 70-acre, nonprofit resort in Central Florida that creates magical memories for children with life-threatening illnesses and their families. GKTW provides accommodations at its whimsical resort, donated attractions tickets, meals and more for a weeklong, cost-free fantasy vacation. With the help of many generous individuals, corporations and partnering wish-granting organizations, Give Kids The World has welcomed more than 101,000 families from all 50 states and 72 countries.

Cedar Fair Entertainment Company Launches Mobile Visitor Initiatives with Hipcricket

Cedar Fair Press Release

KIRKLAND, Wash.– Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, has selected Hipcricket to further engage park visitors with discounts, promotions, event notifications, and more delivered via mobile devices. The solutions from Hipcricket, the one-stop mobile marketing and mobile advertising company that empowers brands, agencies and media properties to engage customers and drive sales and loyalty, are in place in eight of the Company’s amusement parks across the country.

Cedar Fair has begun integrating mobile into its overall marketing initiatives including traditional and non-traditional channels. The parks, which include Kings Island, Kings Dominion and Dorney Park, among others, are promoting their mobile clubs via Facebook, radio, email newsletters, and in-park signage. These channels leverage the power of Hipcricket’s hyperlocal 6.0 platform and prompt current and potential park visitors to opt-in and receive special offers from Cedar Fair and their local amusement parks. Cedar Point – the flagship park in the Cedar Fair system – will be rolling out its mobile strategy in July.

“We’re always looking for new ways to further connect with visitors while they’re in our parks and also in between visits,” said Lee Alexakos, vice president & corporate division head of marketing & advertising at Cedar Fair Entertainment Company. “This is the first time that we’ve launched a cross-park mobile marketing initiative and we’re pleased by how easy it is to deliver timely and relevant messages to our guests which offer special promotions, encourage repeat visits and ultimately enhance their in-park experience.”

“Mobile marketing is proven to be the best channel to not just reach customers, but to fully engage them,” said Eric Harber, president and COO at Hipcricket. “By using Hipcricket’s hyperlocal mobile marketing solutions, Cedar Fair is able to connect one-on-one with its park visitors and offer them timely and relevant information, no matter where they are.”

Hipcricket has conducted more than 65,000 mobile marketing campaigns for some of the world’s biggest brands—including Macy’s, Nestle, KFC, HBO and Clear Channel—as well as hundreds of radio and television stations nationwide. Hipcricket equips clients with superior technology and services that enable them to create mobile advertising and promotional campaigns in minutes.

About Cedar Fair Entertainment Company

Cedar Fair Entertainment Company (NYSE: “FUN”) is a publicly traded partnership headquartered in Sandusky, Ohio. The Partnership, which owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels, is one of the largest regional amusement park operators in the world. Its parks are located in Ohio, California, North Carolina, Virginia / District of Columbia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in Gilroy, California under a management contract. Cedar Fair’s flagship park, Cedar Point, has been voted the “Best Amusement Park in the World” for 12 consecutive years in a prestigious annual poll conducted by Amusement Today newspaper.

About Hipcricket Inc.

Hipcricket Inc. is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket’s customers connect with consumers across every mobile channel, including SMS, mobile Web sites, permission-based advertising networks and branded apps. Hipcricket’s proven technology and experienced account management teams have provided measurable successes through an industry-leading 65,000 campaigns for clients such as Macy’s, Nestle, KFC, HBO and Clear Channel. The company has also created the first comprehensive permission-based mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information.

Hipcricket is a privately held corporation based near Seattle, Washington, with operations in New York, Los Angeles and Mexico City. More information can be found at: www.hipcricket.com.

Cedar Fair: Financial roller coaster looks better in 2010

From the Sandusky Register

SANDUSKY

Cedar Fair is still carrying a big load of debt on its back, and the deal with Apollo Global Management that was supposed to remove that weight collapsed in April.

But Cedar Fair executives, who find themselves still running a publicly traded company, say they are moving quickly to fix the problem.

Cedar Fair hopes to announce a method for dealing with the company’s debt when it hosts its annual meeting at 9 a.m. June 7 at the Sandusky State Theatre, two top company executives say.

Dealing the company’s approximately $1.6 billion in debt has been the top priority ever since a deal for Apollo Global Management to acquire Cedar Fair fell through, said Dick Kinzel, Cedar Fair’s chairman, chief executive officer and president, and Peter Crage, Cedar Fair’s corporate vice president, finance, and chief financial officer.

Discussions on how to fix that are moving quickly, they said.

The next major task after dealing with the debt will be to figure out a succession plan for Kinzel, 69, whose current contract with the company expires in January 2012, Kinzel said.

“You can’t hide the clock,” he said.

Cedar Fair executives are hoping for a turnaround year in 2010 at Cedar Point and the company’s other amusement parks. Cedar Fair has invested in new rides at its parks, but the season also will depend on factors that are out of the company’s control, such as the weather and the recovery of the economy, Kinzel said.

During an interview at his offices that lasted about 40 minutes, Kinzel discussed several other points. Among them:

* At the end of 2011, if Cedar Fair knows it had a good season, the board will consider resuming cash distributions in 2011.

“It will be a very, very modest distribution,” Kinzel said.

The goal is to make a small distribution to at least help unitholders with their tax liabilities next year, he said.

Q Funding, the company’s largest investor, last week urged that cash distributions resume immediately.

* Cedar Fair is no longer attempting to sell the Worlds of Fun park in Kansas City, Mo., and Valleyfair park in Shakopee, Minn.

“The only reason we put those up for sale was to try to save the distribution,” Kinzel explained.

The future of the Great America park in Santa Clara, Calif., is less certain.

Local officials are trying to put in a new football stadium next to the park for the San Francisco 49ers. Cedar Fair filed a lawsuit against the city and the 49ers last month, saying that the project violates California’s environmental regulations.

* Kinzel said Cedar Fair will continue to maintain Cedar Point’s status as the amusement park with the most roller coasters and rides in the world.

“This is the crown jewel, Cedar Point,” he said. “Capital will continue to go into Cedar Point.”

* Despite speculation that Cedar Fair might merge with the bankrupt Six Flags amusement park chain, Kinzel says he and his board have never had any discussions with the management of Six Flags about merging with the rival company.

Six Flags bondholders interested in buying the company came to Cedar Fair to ask questions about the amusement park business. Testimony in Six Flags’ bankruptcy hearings revealed that meeting and sparked all of the merger speculation, Kinzel said.

The debt problem, which forced Cedar Fair to suspend cash distributions last year, was supposed to be fixed when Apollo Global Management bought the company and took it private. Unitholders resisted the deal, which was terminated on April 6.

Some of the possible new options for dealing with the debt include amending the company’s current bank agreement, negotiating a brand new agreement with the banks, issuing more units in the stock market, selling assets or doing a bond offering, Kinzel and Crage said.

Cedar Fair has hired J.P. Morgan to weigh its options for dealing with its debt. Opportunities to deal with the debt are much better than last year, Crage said.

“The markets really have shifted since last year,” Crage said.

Kinzel said he did not know if he will retire in 2012. That’s up to the board, he said.

He said it’s possible he could stay on the board after that.

“No decisions have been made,” he emphasized.

“Succession planning is very, very important to this board and very important to me,” he said.

Kinzel said he believes the proposed merger with Apollo failed largely because of the emotional attachment investors have to Cedar Point. Many of the unitholders are small investors who live in the Sandusky area.

Kinzel said he’ll spend much of the time at the annual meeting walking unitholders through the last nine months and what motivated Cedar Fair to try to sell the company to Apollo.

Six Flags went bankrupt last year “and their investors lost everything,” Kinzel said. Cedar Fair was struggling at the same time Six Flags ran into trouble, he noted.

Crage said it was very unlikely that Cedar Fair would have gone bankrupt, too, although in 2009 “there was a possibility we could go into default,” he said. If that had happened, the banks would have renegotiated Cedar Fair’s credit terms, likely imposing higher interest costs, Crage said.

With the end of distributions, once the company got the offer from Apollo and negotiated the best deal it could, Cedar Fair had a responsibility to let the unitholders decide, Kinzel said.

Ride Watch Cedar Point App

With opeing day coming tomorrow, wouldn’t it be great if you could find out the wait time of a ride anywhere in the park?  Well, you can now with the Ride Watch Cedar Point App!  As the decription says…

“Standing in front of Raptor? Wondering if you should ride or walk back to Millennium Force? CP Ride Watch can tell you.”

Sounds like a great app right?!?!  We are planning on using it on opening day and throughout the season and we encourage you too!  Check out some screenshots below:

Cedar Fair Announces Free Admission to Military Personnel

Cedar Fair Press Release

SANDUSKY, Ohio – Cedar Fair Entertainment Company (NYSE: FUN), a publicly-traded leader in regional amusement parks, water parks, vacation resorts and entertainment, is pleased to announce that it will offer FREE admission to active and retired United States military personnel on Sunday and Monday of both the Memorial Day and July 4th weekends as a part of its Tribute to the Armed Forces program.

Also as a part of its Tribute to the Armed Forces program, active and retired members of the U.S military will be able to purchase discounted admission tickets for members of their immediate family (maximum of six) at a special military discount price.  The free ticket offer will be available on the Sunday and Monday of each weekend and a valid military ID must be presented.

“We wanted to do something special to honor the men and women of our Armed Forces,” stated Jack Falfas, Cedar Fair’s chief operating officer.  “These brave men and women sacrifice so much of their time with their families to help protect our country and this was our way of saying thank you to them by allowing them to save money and spend a fun-filled day together with their families.”

Tickets for this special promotion are available at each U.S.-based Cedar Fair Entertainment Company amusement and outdoor water park.  For more information, along with a complete list of participating Cedar Fair Entertainment Company parks, guests can log on to www.cedarfair.com/armedforces.